I'll Miss FreshDirect

Another thing I'll miss about New York is FreshDirect, New York City's 100% fabulous grocery delivery service. Even though I live on Long Island, most of which does not get FreshDirect, I continue to get tantalizing e-mails like this one. I just can't seem to hit unsubscribe and say goodbye to delivered-to-your-door goodness forever. And yes, I'm aware that Stop-N-Shop and Safeway deliver groceries. FreshDirect is a fantastic customer experience. Finding what you want is easy. Ordering it is easy. Choosing things for a special dinner is easy. Picking the best produce is easy. Ordering delicious and healthy non-frozen single-serving meals is easy. Finding the nutritional content of everything you buy is easy. Ordering wine and beer is...maybe a little too easy. The site is beautiful. The customer service is excellent. I haven't yet read "Delivering Happiness," but FreshDirect was one of the first businesses I thought of when I heard about the book.

Goodbye, FreshDirect! I'll miss you!