Gordon'll Be Beeping Mad

I kind of enjoy the F-Word. Gordon Ramsay is entertaining, and he's obviously been working on being a charming loser (don't worry--he's not quite a success story yet). Every week there's a challenge where some brave person goes head-to-head with Ramsay in a taste test. The challenger chooses the recipe, and Gordon loses nearly every time (desserts seem to be a particular bete noir). But I suspect that this will challenge his precarious aplomb.

On the one hand, Gordon seems to make it his personal mission to piss off everyone on earth at least once. And PETA are an easy target. Still, it's a little ironic that PETA is on his case, given that a consistent theme on the F-Word is Gordon's desire to teach his children where meat comes from. During season one Gordon and his family cared for turkeys destined for the dinner table. Season two featured pigs. I'm not saying PETA should be happy with the outcome. Those kids are born meat-eaters--we didn't see a tear during the seamless turkey transition from pet to food. And admittedly, minions probably care for the animals off-camera (I'm imagining a hapless apprentice mucking out the pigsty for six weeks because he undercooked a piece of chicken). But you'd think they'd find something worth praising in the effort. It's not one most meat-eaters would make (myself included--and not just because I don't have the cash or the minions).

PETA may start a trend of doorstep deliveries for Gordon. Imagine what Gordon's wife is enduring--maybe someone can chuck a truckload of Valium on his doorstep and ask him to either take it himself or pass it along--either way is sure to improve her standard of living. I mean, we all knew she was probably some kind of crazy angel, but I think someone may want to pull her aside and explain that she really won't be getting a medal for all this. Come to think of it, if there's a society for the prevention of cruelty to TV viewers, maybe they could drop a ton of wife-beaters on his doorstep or something. Someone has got to stop that man from taking off his shirt on camera.