Monday, February 08, 2010

Superbowl Ad Smackdown

To be fair, it doesn't look like much of a smackdown--the ads are sort of dull. I'd say Google is the hands-down winner, with an ad that reads like a short film and probably cost them 99 cents (plus airtime). In other years they'd have had some arresting competition, but this year it seems like everyone was pretty preoccupied with how emasculated men are by their vampire-show-watchin', lip-balm-wearin', book-clubbin' bitches. JP at Time, as always, has a nice analysis on his blog and in a piece which has all the commercials and his grading:
Question: Why would CBS turn down a Super Bowl ad from a gay-dating service, then run a bunch of ads with the message that men can't stand to be around women?
As always at TunedIn, the commenters bring a lot to the party, like this one which deserves high-fives from gnatalby:
Dodge Charger: The spacious interior you need for multiple garbage bags of your wife's remains. You won't have to watch her damn vampire show ever again.
(Michael C. Hall from Dexter does the voiceover for the Dodge commercial.) It's also in the comments that JP notes that misogyny isn't just about hating women, it's also about misogynists hating being men. So if you're one of those people who was so turned off by the "bring the crazy" of commenters on, say, YouTube, these comments are mostly safe to read.

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